Named is a Helsinki-based indie pattern label founded by sisters Saara and Laura Huhta. The story of Named started from the dream of turning a passion into a career, and the duo wants to encourage fellow fashion lovers to give sewing their own garments a try!
Named garments are a combination of Scandinavian clean-lined simplicity and interesting details. The aim of the collections is to bring a new perspective to making one’s own clothes and to support ethical and ecological consuming in contrast to a clothing industry focused on fast fashion. Self-made clothing also allows for freedom of choice; by choosing one’s colors and materials and by changing garment details, the customer can be part of the design process. If dressing is a way to express oneself then self-made clothes are self-expression at its best.
Since 2013, Named has released 9 pattern collection, as well as a sewing book ‘Breaking the Pattern’.